HEIDI HERMEL, NP
The Skin Clinic Med Spa
Program: POP Leadership Academy
Revenue: $600k → $8M
Team Size: 2 → 9
The Shift: Working IN the business → Leading as the CEO
The Challenge
Heidi had mastered patient care with 15+ years as a nurse practitioner. But when it came to leading a business, she felt completely out of her depth.
She was the bottleneck in every decision, working IN her business instead of ON it. Two months after opening in 2020, COVID hit — and when demand exploded after reopening, so did the chaos.
She knew she needed help, but she didn't know where to start.
The transformation
Through the POP Leadership Academy, Heidi built the leadership infrastructure her practice needed: defined roles and scorecards, training systems and SOPs, data dashboards, and a leadership cadence that let her step into the CEO seat.
The result? Compounding revenue growth, a team that leads alongside her, and a business built to scale.
Today, Heidi operates as the CEO of The Skin Clinic — not the bottleneck holding it together.
"It's really rewarding when you can see the work you're doing for yourself, and how it's benefiting your team and your family."
Ready to Write Your Own Story? Heidi started exactly where you might be right now. Let's talk about what's possible for you.