BECOME THE LEADER YOUR BUSINESS DEMANDS
The leadership development program for ambitious practice owners scaling past $1M ready to scale strategically — with coaching, community, and accountability at every level.
YOU’VE ALREADY PROVEN YOU CAN BUILD SOMETHING SUCCESSFUL
You've scaled past $1M. Your practice is thriving — at least on paper.
But if you're being honest?
you’re exhausted
You didn't set out to build a business this big. You started because you loved what you do and wanted time and financial freedom. But the very thing you desired has trapped you.
Every decision still runs through you. Your team is good, but they're not leading — they're waiting for you to tell them what to do.
You're Running Too Fast to Build What You Need
You know you need systems, structure, and a team that leads alongside you. But you can't slow down long enough to build them. Every time you try, something pulls you back into the day-to-day.
you’re lonely
You're surrounded by people who don't understand what it takes to build what you've built. You need a room full of women who get it — who challenge you, push you, and hold you to a higher standard.
Sound familiar?
THE PROBLEM ISN'T YOUR STRATEGY. IT'S THAT NO ONE HAS DEVELOPED YOU — THE LEADER YOUR BUSINESS IS WAITING FOR.
Introducing
POP LEADERSHIP ACADEMY
Where ambitious practice owners become the leaders their businesses demand.
POP Leadership Academy isn't another business coaching program. We don't hand you a playbook and wish you luck.
We develop YOU.
Within this program, you'll transform — not just your business metrics, but your identity as a leader. You'll build unshakable confidence, strategic clarity, and the ability to lead a team that doesn't need you to survive.
You'll enter an arena where you're surrounded by women who have walked the walk and can help you skip steps. Growth-minded, ambitious, and ready to be challenged. Just real accountability and elevation.
THIS IS WHERE THE LEADERS OF AESTHETICS AND WELLNESS ARE MADE.
THE ACADEMY EXPERIENCE
Everything you need to transform your leadership — included at every level.
1:1 private Coaching
Personal guidance from Strategic Growth Advisors to keep you on track.
Weekly Group Coaching
Live sessions with our Strategic Growth Advisors and expert coaching team. Real-time strategy, hot seats, and accountability.
150+ Hours of Curriculum
A full library of business growth resources, SOPs, documents, and tools.
In-Person Retreats & Experiences
Connection and transformation beyond the screen. Varies by level.
Curated Peer Community
A room full of women building at your level. Elevation over commiseration.
Personalized Leadership Dashboard
Track your growth across health, wealth, impact, and freedom — in addition your P&L.
LEVEL
Choose Your
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LEVEL ONE
For practices $1M - $2.5M in revenue
Everything in the Core Experience, including:
Full membership site access
Weekly group coaching (Wed + Fri)
12 monthly 1:1 calls with your Strategic Growth Advisor
Private community access
This level is perfect for: Women who have crossed $1M and are ready to build the leadership foundation for their next phase of growth. You’re scaling, hiring, and starting to feel the ceiling — and you’re ready for real support.
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LEVEL TWO
For practices $2.5M - $5M in revenue
Everything in Level One, PLUS:
Kickoff and Custom Plan Session with Kaeli — A dedicated session with Kaeli at calibrate and accelerate
Group Mastermind — Intimate peer advisory sessions with other Level 2+ members
Practice Manager Academy Included — Full access to our manager development program ($14,997 value)
Retreat Invitation — Priority access to exclusive in-person retreats
This level is perfect for: Women who are scaling aggressively and need higher-touch support. You’re building a leadership team, navigating complex growth decisions, and ready for a tighter peer group operating at your level.
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INNER CIRCLE
Six 60-Minute Strategic Advisory Intensives with Kaeli — Direct access to Kaeli throughout the year for your highest-level strategic decisions, leadership calibration, and real-time business challenges.
Monthly Group Mastermind & Guest Expert Sessions — Intimate peer advisory sessions with other Inner Circle members, with curated guest experts in branding, PR, executive presence, AI systems, and wealth strategy.
Voxer Access to Kaeli — Ongoing strategic support between sessions for real-time guidance.
Exclusive Benefits — Access to Inner Circle private events, mastermind experiences, and luxury excursions.
This level is perfect for: Women leading market-dominant practices who want the highest level of access and support — a strategic partner who operates at your level.
Academy investment starts at $2997/month
Before
THE ACADEMY
YOU’RE THE bottleneck in most decisions
reactive, overwhelmed, exhausted
lonely at the top
growing revenue, shrinking freedom
trying to figure it out alone
BEFORE
After
THE ACADEMY
YOUR TEAM LEADS BESIDE YOU
PROACTIVE, STRATEGIC, IN CONTROL
SURROUNDED BY WOMEN playing in your arena
SCALING WITH YOUR LIFE IN TACT
SUPPORTED BY world-class advisory team
AFTER
ACADEMY SUCCESS STORIES
Real transformations from women who stopped playing small.
heidi hermel, NP | the skin clinic
$600K → $8M | Team: 2 → 9
The Challenge: Bottleneck in every decision, working IN her business instead of leading it.
The Transformation: CEO-level infrastructure, a team that leads alongside her, and $600K → $8M growth.
"It's really rewarding when you can see the work you're doing for yourself, and how it's benefiting your team and your family."
Jessica Christy, PA-C | Beauty Culture Med Spa
$3M → $10M | Team: 2 → 12 | 2× INC. 5000
The Challenge: Rapid, unplanned growth without systems, desire to scale without burning out.
The Transformation: Values-led culture, scalable operations, and 2× INC. 5000 recognition at $10M.
"I was in such a rough place — truthfully, it didn't look like it from the outside, but I was. I'm in love with what Beauty Culture is today. It has taken on its own persona, and it would live on even without me there."
Lauren Timpe, RN, BSN, CCRN | OmniaPiel Facial Aesthetics
Startup → $3M | Team: 2 → 8 | 2 Locations
The Challenge: Working six days a week, juggling every role, held back by imposter syndrome.
The Transformation: CEO confidence, two locations, and recognized industry thought leader approaching $3M.
"Kaeli was really tough on us and it has served us so well."
Beyond
THE SCREEN
Create space. Go deeper. Transform in the room.
Real growth doesn't happen on Zoom alone. It happens when you step away from the business, get in the room with women building at your level, and create space to think, connect, and transform.
The Academy includes in-person retreats and experiences designed for exactly that — intimate conversations, provocative thinking, and the kind of clarity that only comes when you're fully present.
In-person experiences vary by level, but every Academy member has opportunities to connect beyond the screen.
COMMON QUESTIONS
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Levels are based on where you are in your business — revenue is one indicator, but we also look at your needs and the level of support you're ready to invest in. During your discovery call, we'll talk through all of it and recommend the right fit.
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Plan for 2-4 hours per week: weekly group coaching plus any 1:1 sessions and community engagement. Retreats and in-person experiences are additional.
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The Academy is designed for practice owners past $1M. If you're not there yet, Aesthetic Business School may be a better fit — we'll help you find the right path.
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Yes. Practice Manager Academy is included in Level 2+.
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We develop the leader, not just the business. Most masterminds hand you tactics. We build your leadership capacity — so you can actually execute. Plus, our community is curated. You'll be surrounded by women at your level, not beginners.
READY TO BECOME THE LEADER YOUR BUSINESS DEMANDS?
The Academy is application-based. We're selective because we're committed to maintaining a curated community of women who are serious about transformation — not just tactics.
If you're past $1M, ready to be challenged, and done playing small, we'd love to talk.
Limited spots available.
