INTENTION
EXPERTISE
From Mobile Medspa to Multi-Location Market Leader
SARA TRAMMELL, MD
ABILENE BEAUTY BUS
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
Moving Forward with Confidence
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Moving Forward with Confidence
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Moving Forward with Confidence
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Moving Forward with Confidence · Moving Forward with Confidence · Moving Forward with Confidence ·
Challenges
Growth outpacing systems and structure
Heavy dependence on Sara as both provider and operator
Team members split across locations, creating communication gaps
Hesitation to hire additional staff despite increasing demand
Desire to increase revenue per procedure without relying on discounts
Solutions
Sara partnered with KLC to design a business model and growth strategy that fit her vision. Rather than relying on discounting or ad-hoc decisions, she learned how to structure services, streamline operations, and set revenue targets anchored in long-term stability.
01
Confident Hiring & Team Development
KLC walked Sara through evaluating roles, writing job descriptions, and interviewing candidates — growing her team from three to seven.
02
Sophisticated Marketing & Offers
Sara identified profitable client segments, launched a VIP membership program, and positioned Abilene Beauty Bus as a preeminent leader in the local market.
03
Scaling Through Assets, Not Hustle
By installing systems, written processes, and clear communication channels, Sara shifted away from day-to-day hustle. Her practice now runs with infrastructure that supports growth.
What happens when a physician builds a business from the ground up?
Dr. Sara Trammell had mastered patient care. With years as a family physician and hands-on experience in medical aesthetics, she could deliver flawless results and connect deeply with her clients. But when it came to leading a business? That was uncharted territory.
“I wasn’t really spending enough time making long-term plans or evaluating why we were doing things,” Sara says. “Kaeli always comes back to the question of why? and that accountability has shifted how I run my practice.”
After launching the Abilene Beauty Bus as a mobile service, demand quickly outpaced Sara’s capacity. She opened a brick-and-mortar location, added staff, and continued to grow — but the pace was unsustainable. Without systems and structure, the very success she’d worked for was creating overwhelm.
When an industry colleague introduced her to KLC Consulting, Sara saw what was missing: a partner who understood the aesthetics industry and could help her transition from hands-on provider to confident CEO. She joined Confidence to Scale and later the POP Aesthetic Leadership Academy, where she built the infrastructure her practice needed to grow.
“Having not gone to business school or learned marketing in medical school, I have really benefited from Kaeli’s knowledge,” Sara says. “To work with somebody who has been in the industry in a variety of different ways has given me so much insight and guidance.” - Sara Trammell
Actual + Projected Revenue
The Numbers
- $1.2M → $2.2M Revenue scaled annually
- 1,359 → 4,500 Patient base expanded
- $100K → $450K Signature 1-day event
- Mobile bus → Flagship From Botox bus to full retail & treatment storefront
Moving forward with confidence
With two thriving locations, a growing team, and a strong foundation, Sara is poised to scale further. Her goal isn’t just more revenue, it’s to build a practice that sustains her values, her family, and her patients for years to come.
Ready to Write Your Own Story?
