Meg Fox had spent nearly two decades building a reputation as a trusted aesthetic provider. Patients loved her results, her energy, and the experience she created inside Meg Fox Aesthetics. The business was growing, demand was strong, and her schedule stayed full.

But behind the scenes, Meg found herself trapped in a cycle that many successful practice owners know all too well. "I felt like a gerbil in a wheel," Meg recalls. "I would just keep working, working, working and seeing more and more patients and realizing that it wasn't going to grow my business."

The harder she worked, the more dependent the business became on her personally. Every hour spent in the treatment room was an hour she couldn't spend building a team, developing leaders, or creating the infrastructure required to support long-term growth. When Meg attended The ALT Experience, something shifted. She heard other owners talking about challenges that sounded remarkably familiar. More importantly, she realized the next phase of growth would require a different version of herself.

"Prior to ALT, I felt I was just an injector. I knew I owned the business and even my name was on the wall. But I didn't really feel a sense of ownership.” For the first time, Meg recognized that building a successful practice and leading a scalable business were two very different things.

After joining the POP Leadership Academy, she began focusing on the work she had never formally been taught: leadership, team development, onboarding, accountability, operational systems, and financial visibility. Instead of simply working harder, she started building the framework required to support sustainable growth. "I felt like I left ALT as a CEO." With the right structure, support, and leadership framework, Meg transformed from the person carrying the business into the leader building it.