Episode 23: Part 1: You Don't Need More Followers: What Actually Builds Trust on Social Media with Shannon Bokhoor
In this episode of Business on Top, I’m joined by my friend Shannon Bokhoor, founder of SocialRx, for Part 1 of our conversation about building a strong personal brand without feeling like you have to become an influencer.
Shannon has spent the last eight years working in aesthetics, helping providers build influential brands, create strategic content, and turn their expertise into scalable education. We discuss becoming more confident on camera, preparing for content days, creating content when you have limited time, and knowing when professional production is actually worth the investment. We also talk about why posting more isn’t always the answer and why social media can’t be the thing that fixes an underlying business problem.
We’ll cover AI, authenticity, and how to create content that actually sounds like you. Shannon shares why your best content ideas are often already sitting inside your treatment rooms, conversations with patients, and the questions you answer every day. We talk about building authority through your own perspective and expertise rather than simply creating another version of the same generic content everyone else is posting.
Ultimately, this conversation is about becoming more visible without losing yourself in the process. You don’t need to be everywhere, have millions of followers, or create perfectly polished content. You need to find the ideas and perspectives you’re uniquely positioned to share, and have the courage to put them out there.
About Shannon Bokhoor
Shannon Bokhoor is the founder of SocialRx, a social media marketing, online course development, and content production agency for aesthetic and wellness brands. She helps providers strengthen their authority, build influential brands, and create new revenue streams through social media and education.
Resources
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